I keep changing my mind about what I want to be when I grow up.
Some people find their thing and go deep. I kept finding new things and going wide. Every few years, something shifts... and I follow it. Here's the journey so far.

The Consultant
Accenture. GE. Suits and strategy decks across Riga, Tokyo, Copenhagen, Stockholm. Got an MBA. Learned how big organisations think. Also learned I didn't want to be in one forever.

The Builder
Founded Seed Nordic. Built products at 29k.org. Tried a food startup in New York. Some of it worked. Some of it didn't. All of it taught me more than consulting ever did.

The Big Tech Guy
Google Cloud. Head of Startups for Northern Europe. Account exec for Spotify. The chapter where people started recognising the logo on my jacket more than my actual ideas. Useful. Also a sign.

The People Leader
Went from Head of Remote to Chief People Officer. Led 60-75 people through a culture transformation. Discovered I'm better at helping people figure out their direction than managing their calendars.

The Reset
Left the CPO role. Spent 5 months in a van, reading, reflecting, and figuring out what I actually want to do the next time I grow up. Moved to Malaga. Started 50 Lunches. Now I help other people do what I've been doing my whole life... reinvent.
The Moonwalker π
New bucket list item #1. I finished the first bucket list (55 countries, check). The new one starts bigger. Literally. If Elon gets his act together, I'll be having my 50th lunch on the moon.




















